Company Introduction:
An International brand with the name of Walls
was founded in 1996 at London. The company is private limited with its
headquarters at London, England and Richard Walls was founder of the company.
Basically the company was producing ice-cream but after the merge Mattesson it
becomes Mattesson Walls and starts to produce meat products as well. Ice-cream
related products are owned by Unilever and the meat products are under the
supervision of Kerry Group. In 1995 after the merger of Polka and Walls, Walls
was introduced in South Asian country that is Pakistan and the merger is
successfully running for the last seven years.
Statement of Marketing Goal
Production of the ice cream is done because
it make people smile for some time and is what that really people like to eat
and there is a huge scope of success in it so that’s why company focuses on the
high class people to attain their attentions for there better sales and is
trying to produce products according to the emotions and feelings of the
customers that’s why they are working with the slogan of “feel good, look good
and get more out of life”.
S W O T - - A N A L Y S I S - - O F - - W A L L S
1- Strength:
Walls have the strong
impact in the market in respect of its brand name and is the most profit
generating unit of Unilever.
• The products produced
by the company are of high quality which is hygienic for health.
• Packing adopted by
the company is very attractive that really appeals the customer and company
normally used to change it after some time.
• Latest technology is
used by the company that enhances and speed up the work of the company.
• Concept of artificial
flavoring and coloring is removed by walls.
2- Walls Weaknesses:
• Although the concept
of the company is to generate products for the upper class but usually ice
cream is in the approach of all class of people so that observation about walls
is affecting its image.
• Production of ice
cream is sometimes affected by the weather hurdles which taken walls to the
weaknesses.
• Some of the products
prices are high in some ice cream flavors in respect to the competitors in the
market.
3- Walls Opportunities:
• Children are the
grand opportunities for the company so the company can try to provide wide
range of ice cream flavors for the kids.
• As the wall is the
unit of Unilever so walls can take the opportunity of it as it is known across
the world.
4- Walls Threats:
• If there announces
any multinational company for introducing ice cream then there is a great
threat for walls because till now there doesn’t exists any tough competitor to
walls.
• People who are
conscious about health can claim about vegetable fats rather then milk fats.
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