SWOT analysis of WALLS

Company Introduction:

An International brand with the name of Walls was founded in 1996 at London. The company is private limited with its headquarters at London, England and Richard Walls was founder of the company. Basically the company was producing ice-cream but after the merge Mattesson it becomes Mattesson Walls and starts to produce meat products as well. Ice-cream related products are owned by Unilever and the meat products are under the supervision of Kerry Group. In 1995 after the merger of Polka and Walls, Walls was introduced in South Asian country that is Pakistan and the merger is successfully running for the last seven years.

Statement of Marketing Goal

Production of the ice cream is done because it make people smile for some time and is what that really people like to eat and there is a huge scope of success in it so that’s why company focuses on the high class people to attain their attentions for there better sales and is trying to produce products according to the emotions and feelings of the customers that’s why they are working with the slogan of “feel good, look good and get more out of life”.

S W O T - - A N A L Y S I S - - O F - - W A L L S

1- Strength:

Walls have the strong impact in the market in respect of its brand name and is the most profit generating unit of Unilever.

• The products produced by the company are of high quality which is hygienic for health.

• Packing adopted by the company is very attractive that really appeals the customer and company normally used to change it after some time.

• Latest technology is used by the company that enhances and speed up the work of  the company.

• Concept of artificial flavoring and coloring is removed by walls.

2- Walls Weaknesses:

• Although the concept of the company is to generate products for the upper class but usually ice cream is in the approach of all class of people so that observation about walls is affecting its image.

• Production of ice cream is sometimes affected by the weather hurdles which taken walls to the weaknesses.

• Some of the products prices are high in some ice cream flavors in respect to the competitors in the market.

3- Walls Opportunities:

• Children are the grand opportunities for the company so the company can try to provide wide range of ice cream flavors for the kids.

• As the wall is the unit of Unilever so walls can take the opportunity of it as it is known across the world.

4- Walls Threats:

• If there announces any multinational company for introducing ice cream then there is a great threat for walls because till now there doesn’t exists any tough competitor to walls.

• People who are conscious about health can claim about vegetable fats rather then milk fats.